Print Related Help & Advice From printer's jargon to creating PDF's

Please use the following checklist to ensure your artwork achieves the highest quality when printed:

  • ALWAYS supply PDFs!
    The Adobe PDF file format is ideal for supplying artwork as potential problems have already been automatically recognised and corrected. We can accept artwork in other forms, such as Microsoft Word, but there may be an additional charge to cover the time needed to convert them to a suitable format.
  • ALWAYS check your page size!
    Some applications default to non-european sizes, such as US letter; it is good practice to use the metric 'A' sizes to ensure your printed items fit standard binders, plastic wallets and envelopes.
  • ALWAYS ensure your artwork has 'bleed'!
    This simply means the extra allowance around the outside of your artwork that ensures there are no ugly white lines when the page is cut to size. All professional artworking applications have a 'bleed' setting, 3mm on all edges works best.
  • ALWAYS ensure your pictures are of the best quality possible!
    Print works very differently to your computer screen and at a much higher resolution; an image that looks vibrant on your monitor will look very different when printed.
  • ALWAYS work in CMYK!
    Professional artworking applications, such as Adobe InDesign, work in our native printer's CMYK colours by default (this stands for Cyan, Magenta, Yellow and blacK). This basically means that with a properly calibrated screen what you see will be what is printed. Unfortunately most 'office' applications work in RGB and when converted for print can result in some very unexpected colours!
  • NEVER supply artwork in .jpg format!
    Again this comes down to the difference between your screen and the printing process, .jpg files are optimised to preserve image quality when compressed. Unfortunately this has a really disastrous effect on text, making it look fuzzy and hard to read when printed.
  • File Types
    Files should be supplied as high resolution (press quality) 300dpi PDF's. All fonts should be embedded (select embed fonts in distiller options) with subsetting at 0% or converted to curves. Supplying artwork in any other format may incur a file conversion charge.
  • Layout
    Please supply as a single page PDF. Do not supply booklets or brochures in spreads (one page next to the other) or flyers with the front and back on one page. Each printed page should be set-up singly and in the correct order.
  • Spot Colours
    Please convert all spot colours to CMYK before creating the PDF unless they are actually required. If the PDF is set up with spot colours these will be converted before printing and may result in an incorrect colour reproduction.
  • Copyright & Trademarks
    We accept artwork in good faith and take no responsibility for any breeches of copyright or trademarks. Ensure you have written permission to use every image and logo, if in doubt use an alternative!
  • General Guidance
    Please check and double check your artwork before uploading the final PDF file. Check spelling and grammar and make sure this is the final version which you are happy to have printed.